• Contact
  • Home
    • Work
      • Discipleship Basics
      • Band-Aid
      • X.WKND I
      • X.WKND II
      • Fuge: The Convergence
      • Fuge: The Mission
      • Fuge: Unashamed
      • StuVu: Youtube
      • Reality LA
    • About
      • Bio
      • Resume
    • Other
      • T-Mobile Host
      • Slam Poetry
      • Acting
  • Work
    • Discipleship Basics
    • Band-Aid
    • X.WKND I
    • X.WKND II
    • Fuge: The Convergence
    • Fuge: The Mission
    • Fuge: Unashamed
    • StuVu: Youtube
    • Reality LA
  • Other
    • T-Mobile Host
    • Slam Poetry
    • Acting
  • About
    • Bio
    • Resume
creative producer - content writer
504-xwknd-graphics-15-15756773255065.jpg

 

Role:  Creative Producer, Copywriter, Experiential Producer, Creative Director

 

Collaborators: Jake Brantley, Sarah Rivero, Sam Gay

 

Client: Lifeway Christian Resources

 

Project: X.WKND II - Conference 

 

 

  • 234-xwknd-graphics-25.jpg
  • 234-xwknd-graphics-30.jpg
  • 234-xwknd-graphics-22.jpg

Lifeway wanted to unify its staff amongst their unique brand family

 

We gave them a high-powered interactive weekend conference with spoken word sessions, a live DJ'd dance parties, 

and some interesting ‘Vox’ style videos. 

 

 INSTAGRAM

  • 184-screen-shot-2018-08-13-at-121950-pm.png
  • 184-xwknd-graphics-28.jpg
  • 184-p1333293-minjpg.jpg


We decided on an Instagram campaign that used staff members from different brands as models.  

It was our first push into brand unity. 



  • 187-xwknd-graphics-32.jpg
  • 187-xwknd-graphics-04.jpg
  • 187-xwknd-graphics-25.jpg

We used spoken word / slam poetry to start moving the ideas of brand unity on the Instagram feed. 

196-402316817.jpg
194-402313347.jpg
197-402317092.jpg

To promote brand unity, we chose to sit 'in-the-round' instead of conventional seating. 

This invited everyone to participate in a communal setting  instead of being consumers .

 

0010801516206-300791802274434878124012708651808468762624n.jpg
209-xwknd--4.jpg
208-screenshot-2020-03-31-095735.png
205-402625936.jpg
215-402315668.jpg

BRAND STORIES

We made videos to tell the story of every brand present at the conference and how it came to be apart of the family. 

Attendees walked away from these knowing how they were apart of a bigger story. 

224-265035417.jpg
223-265035780.jpg

SOCIAL MEDIA RESPONSE 

 

View this post on Instagram

X. Wknd. Best weekend of my life! ?? I love that Jesus never says “Come follow me..and let’s stay right here”! He is always calling us to move..always calling us to be more than we are. Pumped to see the Lord move this summer. #StudentLifeCamps

A post shared by Ray Olivo (@therayolivo) on Apr 8, 2018 at 2:15pm PDT

View this post on Instagram

It’s a good time.

A post shared by Marlee Johnson (@uliveo) on Apr 7, 2018 at 4:44pm PDT

View this post on Instagram

In high school, I said I’d never work for a camp after graduation. God had better plans. First week (and second week) of the summer I said I’d never work for Student Life again. God had better plans. Halfway through the summer I said I might work for SL again, but I’d never go on the road. Surprise, God had better plans. & I am so thankful He did. Thrilled to be spending 11 weeks on the road this summer traveling with Student Life and serving the Church.

A post shared by Meredith McNamee (@merhannah) on Apr 8, 2018 at 5:15pm PDT

  • Contact
  • About
    • Bio
    • Resume
  • Home
    • Work
      • Discipleship Basics
      • Band-Aid
      • X.WKND I
      • X.WKND II
      • Fuge: The Convergence
      • Fuge: The Mission
      • Fuge: Unashamed
      • StuVu: Youtube
      • Reality LA
    • About
      • Bio
      • Resume
    • Other
      • T-Mobile Host
      • Slam Poetry
      • Acting
creative producer - content writer