Lifeway loved what we did so much in 2017, they asked for a reprise in 2018.
Role: Creative Producer, Copywriter, Experiential Producer
Client: Lifeway Christian Resources
Project: X.WKND II - Conference
Lifeway wanted to unify its staff amongst their unique brand family
We gave them a high-powered interactive weekend conference with spoken word sessions, a live DJ'd dance parties,
and some interesting ‘Vox’ style videos.
We decided on an Instagram campaign that used staff members from different brands as models.
It was our first push into brand unity.
We used spoken word / slam poetry to start moving the ideas of brand unity on the Instagram feed.
To promote brand unity, we chose to sit 'in-the-round' instead of conventional seating.
This invited everyone to participate in a communal setting instead of being consumers .
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We made videos to tell the story of every brand present at the conference and how it came to be apart of the family.
Attendees walked away from these knowing how they were apart of a bigger story.
SOCIAL MEDIA RESPONSE
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In high school, I said I’d never work for a camp after graduation. God had better plans. First week (and second week) of the summer I said I’d never work for Student Life again. God had better plans. Halfway through the summer I said I might work for SL again, but I’d never go on the road. Surprise, God had better plans. & I am so thankful He did. Thrilled to be spending 11 weeks on the road this summer traveling with Student Life and serving the Church.