Role: Creative Director, Creative Producer, Content Writer, Experiential Producer
Client: Lifeway Christian Resources
Project: X.WKND (X-WEEKEND) Conference
Lifeway Christian Resources asked us to translate their values to all
900 members of their Gen-Z-aged summer staff at a spring conference.
We gave them an electronic-music-festival vibed weekend conference experience.
The client wanted their attendees to digest their values in a deeper way than just surface level.
So, inspired by Ragnar Kjartansson’s nine-screen installation, The Visitors,
we made an installation experience around the entire room as an introspective way to explore the company's Christian values.
ACTIVATION IN MOTION
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Thanks @x.wknd for allowing us to meet our team before the summer! So excited to do life together and work centrikid with these precious girls and everyone else on my team not pictured! Crazy how complete strangers can become best friends within one weekend! God def knew what He was doing when He placed us on this team together 💛 #xwknd #ck8