X.WKND I | creative producer

Role: Creative Director, Creative Producer, Content Writer, Experiential Producer

Client: Lifeway Christian Resources

Project: X.WKND (X-WEEKEND) Conference

Lifeway Christian Resources asked us to translate their values to all

900 members of their Gen-Z-aged summer staff at a spring conference.

We gave them an electronic-music-festival vibed weekend conference experience.

MANIFESTO

INSTAGRAM

EXPERIENTIAL ACTIVATION

Lifeway wanted their attendees to digest their values in a deeper way than just surface level.

So, inspired by Ragnar Kjartansson’s nine-screen installation, The Visitors,

we made an installation experience around the entire room as an introspective way to explore the company's Christian values.

ACTIVATION IN MOTION

THE RESPONSE

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Cause I got a really big team #aqua17 #xwknd

A post shared by Hannah Gregg (@han_gregg) on Apr 9, 2017 at 8:54am PDT

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Keep PDX weird for me #vscocam #xwknd #fuge

A post shared by Rebecca Routzon (@beccaroutzon) on Apr 9, 2017 at 8:29am PDT

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Thanks @x.wknd for allowing us to meet our team before the summer! So excited to do life together and work centrikid with these precious girls and everyone else on my team not pictured! Crazy how complete strangers can become best friends within one weekend! God def knew what He was doing when He placed us on this team together 💛 #xwknd #ck8

A post shared by Kara Kidd (@kara_alyse) on Apr 9, 2017 at 9:34am PDT

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• X W K N D • A much anticipated weekend has already come to a close. I met my FUGE family, and now I'm counting down the days till we reunite at camp on May 28th.

A post shared by danielle thomas (@annadanielle__) on Apr 9, 2017 at 5:10pm PDT