Role: Creative Director, Creative Producer, Content Writer, Experiential Producer
Client: Lifeway Christian Resources
Project: X.WKND (X-WEEKEND) Conference
Lifeway Christian Resources asked us to translate their values to all
900 members of their Gen-Z-aged summer staff at a spring conference.
We gave them an electronic-music-festival vibed weekend conference experience.
AD: X-WKND
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EXPERIENTIAL
ACTIVATION
The client wanted their attendees to digest their values in a deeper way than just surface level.
So, inspired by Ragnar Kjartansson’s nine-screen installation, The Visitors,
we made an installation experience around the entire room as an introspective way to explore the company's Christian values.
ACTIVATION IN MOTION
THE RESPONSE