Role: Creative Director, Creative Producer, Content Writer, Experiential Producer 

 

Client: Lifeway Christian Resources 

 

Project: X.WKND (X-WEEKEND) Conference 

 

 

 Lifeway Christian Resources asked us to translate their values to all

900 members of their Gen-Z-aged summer staff at a spring conference. 

 

 We gave them an electronic-music-festival vibed weekend conference experience.  

AD: X-WKND

INSTAGRAM

EXPERIENTIAL
ACTIVATION

The client wanted their attendees to digest their values in a deeper way than just surface level. 

So, inspired by Ragnar Kjartansson’s nine-screen installation, The Visitors, 

we made an installation experience around the entire room as an introspective way to explore the company's Christian values. 

ACTIVATION IN MOTION 

THE RESPONSE