Role: Creative Director, Creative Producer, Content Writer, Experiential Producer 


Client: Lifeway Christian Resources 


Project: X.WKND (X-WEEKEND) Conference 



 Lifeway Christian Resources asked us to translate their values to all

900 members of their Gen-Z-aged summer staff at a spring conference. 


 We gave them an electronic-music-festival vibed weekend conference experience.  

AD: X-WKND

INSTAGRAM

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EXPERIENTIAL  
ACTIVATION

The client wanted their attendees to digest their values in a deeper way than just surface level. 

So, inspired by Ragnar Kjartansson’s nine-screen installation, The Visitors, 

we made an installation experience around the entire room as an introspective way to explore the company's Christian values. 

ACTIVATION IN MOTION 

THE RESPONSE

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Keep PDX weird for me #vscocam #xwknd #fuge

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Cause I got a really big team #aqua17 #xwknd

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