Role: Creative Director, Content Writer, Experiential Producer, Copywriter
Client: FUGE Camps
Project: The Convergence
FUGE Camps is a faith-based camp company serving over 60,000 teenagers a year.
They came to us looking for an impactful short-form video to communicate their unique approach to the camp experience.
We gave them an entire branded content series with sci-fi overtones.
PITCH
We started with a 4-minute promotional narrative piece to garner excitement.
Then we made an 8-part series.
OOH
EXTENSION
Fuge wanted to keep their students engaged within the world of 'The Convergence' in a fun way,
so we made an “amazing race” type game that used social media and searchable clues planted all around the camp.
Turns out it was a great way to entertain up to 3,000 students at the same time.
First up – the rules:
Now, you've played the game. How do you win -- with only 27 seconds left?
It was crazy.
This is how it went down at a camp in South Carolina.