Fuge: The Convergence | creative producer

Role: Creative Director, Content Writer, Experiential Producer, Copywriter

Client: FUGE Camps

Project: The Convergence

FUGE Camps is a faith-based camp company serving over 60,000 teenagers a year.

They came to us looking for an impactful short-form video to communicate their unique approach to the camp experience.

We gave them an entire branded content series with sci-fi overtones.

We started with a 4-minute promotional narrative piece to garner excitement.

Then we made an 8-part series.

Fuge wanted to keep their students engaged within the world of 'The Convergence' in a fun way,

so we made an “amazing race” type game that used social media and searchable clues planted all around the camp.

Turns out it was a great way to entertain up to 3,000 students at the same time.

First up – the rules:

Now, you've played the game. How do you win -- with only 27 seconds left?

It was crazy.

This is how it went down at a camp in South Carolina.