Client: Fuge Camps 

Role: Creative Director / Copywriter

Campaign: Unashamed 


Hip Hop is a mostly black and urban art form.

Fuge Camps is a mostly white and rural. 


They asked us to take Unashamed, the latest memoir from christianity‚Äôs premiere rap star Lecrae and make it palpable to young white kids in daily lessons.  

 

We gave them branded content inspired by the 5 elements of hip-hop, mixing in their daily themes. 

B-Boying 

DJ-ing 

MC-ing 

Graffitti 

Knowledge