Client: Fuge Camps of Lifeway
Role: Creative Director/Producer
Campaign: The Convergence
Fuge Camps is a faith-based camp company serving over 60,000 teenagers a year.
They came to us looking for an impactful short-form video to communicate their unique approach to the camp experience.
We gave them an entire branded content series with sci-fi overtones.
We started with a 4 minute short film commercial.
Then we were like,
"Wow, what if we made this into a thing?
Like a series, you know."
The moody-teen-drama-with-good-looking-actors-type. The daily themes of the what the kids were learning
were woven into every episode.
Having fun with it, we made a late-night "amazing race" experience
that took the characters' challenges in the film and placed the attendees in their world, called ‘Decode’.
Here – one of the characters hacks into the camp's video servers and gives the details of why
The kids went crazy on this.
To say the reaction was a success would be an understatement.
The race against the clock was real.
Even the camp staff got involved.
This is what it was like in action.