Life on your own kinda sucks. 

It's way easier and more effective when we do things collectively as a team. 

But how do form that team when we all have different points of view of where to go. 

 

129-year-old Lifeway Resources asked us to translate their values to all 900 of their Gen-Z-aged summer staff, 

representing 5 different brands, who had never been together in the same room.

 

 We gave them a weekend getaway experience with electronic music festival vibes with the hope that we’d get to know each other well. 

CAMPAIGN

EXECUTIONS 

EXTENSIONS 

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Experiential and Contemplative in Action 

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